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Itllu Arjuna opens on 13 November: Nagarjuna presents newcomer Aniesh’s love story, trailer unveiled by Jr NTR

Itllu Arjuna, the first film from What Next Entertainments and a love story led by newcomer Aniesh, opens in theatres on Friday, 13 November. Its trailer, unveiled by Jr NTR, had 8.26 million views by 5:03 am IST on 9 November.

Aniesh and Anaswara Rajan sit on a rooftop parapet at dusk, talking under a pink and violet sky with a few kites, in a still from Itllu Arjuna

Itllu Arjuna, a Telugu love story that introduces newcomer Aniesh in the lead, reaches theatres worldwide on Friday, 13 November. Nagarjuna Akkineni presents the film, and Jr NTR unveiled its trailer on Wednesday, 4 November.

The trailer, two minutes and 51 seconds long, went up on the T-Series Telugu YouTube channel at about 5 pm IST that day. By 5:03 am IST on Monday, 9 November, it had 8,259,693 views. The description under the video sums the film up as a silent love story about Arjun that mixes emotion with action, and it already carries a link for ticket bookings.

First film from a new banner

Itllu Arjuna is Production No. 1 of What Next Entertainments. Mahesh Uppala wrote and directed it, and Venky Kudumula is the producer. Thaman S composed the music, Raja Mahadhevan was the cinematographer and Koti K edited the film.

Anaswara Rajan plays the female lead opposite Aniesh. Vennela Kishore, Mukesh Rishi, Kalaiyarasan, Elango Kumaravel, Brahmaji, Getup Sreenu and Raghu Babu are also in the cast. The banner introduced Aniesh as Arjuna, billing him as the “new guy in town”, in a glimpse it released on 14 December 2025.

Songs and teaser past 10 million views

The music campaign opened on 28 May with Hai Re, a Thaman tune with Anirudh Ravichander on vocals. Its lyrical video stood at 18.2 million views on Monday morning. Chinni Chinni, sung by Thaman and Mohit Chauhan, followed on 17 August and has 13.1 million. Yellow Chunni, released on 8 October, and the teaser, out on 19 September, have about 10.7 million views each.

A day before Itllu Arjuna arrives, Sharwanand’s Bhogi is due in theatres on Thursday, 12 November. The same Friday, 13 November, also brings back Geethanjali, the 1989 film Mani Ratnam directed with Nagarjuna in the lead.

Aniesh and Anaswara Rajan in Itllu Arjuna. Image: TMDB / What Next Entertainments

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